About Us


In March of 1958, Joan and Dennis Mack purchased a tiny gift shop on East Commercial Row in Reno, NV. The name of their new shop was Palace Jewelry and Loan, Company.

When they first opened their doors, they understood their company was more than bricks, mortar and signs; it was people working together to serve the customers and the community.

Wanting to help more people, they merged with Joan’s parents, Royal and Madeline Goodsell and moved their store into the heart of Downtown Reno.

Since then, The Palace has grown and become a staple of Downtown Reno, helping locals and tourists alike not only get quick cash, but also to buy jewelry, tools, electronics and more at a fraction of retail prices.

We will buy, loan or trade for gold, silver, platinum, electronics, tools, musical instruments, firearms and so much more! If your item has value, we will take a look at it. While all of our competition charges the state maximum 13% for the loan, we stayed at 10%.

We also offer jewelry repair and disc resurfacing – from CDs to PlayStation 4 games and everything in between!

If you see something in the store you like but don’t have the money, that is no problem at The Palace! We offer No Interest Layaway all year long, not just during the Holidays.

After almost 60 years of serving the community, we understand that even though the times have changed, our philosophy remains the same as it was in 1958:

“Even in a store full of treasures, none are so valued as our customers!”


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